MKP E-store Privacy Policy (Website) Updated on 1st April 2016

1. Introduction

MKP Bikes Pte Ltd and affiliated companies (collectively “we,” “us” or “our”) is committed to protecting and respecting your privacy. This Privacy Policy (together with our Website Terms and Conditions and any other policies referred to in it) applies to www.mkpbikes.com and its affiliated websites (collectively known as “Online Services”). It sets the basis on which any personal data we collect from you, or that you provide to us, will be handled by us. In this Privacy Policy, the term “personal data” means information that relates to an identified or identifiable natural person.

We know that you are concerned about how we use and disclose personal data. We are dedicated to openness regarding the ways in which we use and disclose personal data, and we are committed to complying with data protection and privacy laws that apply in Singapore.

We wish to remind you that this Privacy Policy applies to personal data that we process when you use the Online Services. It does not apply to any links to third parties’ websites and/or services that you may encounter when you use the Online Services (including, without limitation, any websites which you may access when you use the Online Services and any user feedback services that the Online Services may provide links to).

We encourage you to carefully familiarize yourself with privacy policies applicable to any websites and/or services operated by third parties. Please be aware that we are not responsible for the privacy practices of any third parties (such as PayPal and any other online payment gateway).

In addition, when you visit our Online Services, we may collect certain information by automated means.  The information we collect may include your Internet Protocol (IP) address, computer/mobile device operating system and browser type, type of mobile device, the unique device identifier (UDID) or mobile equipment identifier (MEID) for your mobile device, the address of a referring web site (if any), and the pages you visit on our Online Services.   We may use this information to operate, maintain, and manage our Online Services and to provide services such as technical support.   We provide additional information regarding our use of “cookies” in this Privacy Policy below.

BY USING THE ONLINE SERVICES, YOU ACCEPT THE PRIVACY PRACTICES DESCRIBED IN THIS PRIVACY POLICY.

2. The Data We Collect

In this Section 2 we describe the personal data we collect.

(i) Personal data provided to the Online Services

We may collect the following information from our users that may, in certain circumstances, alone or in connection with other data, constitute personal data:

  • Full name

  • Username

  • E-mail address

  • Delivery Address

  • Password

  • Location

  • Gender

  • Date of Birth

  • Information on your product reviews

  • Information on your purchase history

(ii) Data Collected Automatically

When you use the Online Services, we automatically collect data that may in certain circumstances constitute personal data:

  • We may place a “cookie” on the hard drive of the device that you use to access the Online Services. Cookies are text files that are saved on the hard drive of your device by means of your browser, enabling us to recognize your browser for purposes such as automatically authenticating you and logging you in to the Online Services, saving your preferences and directing relevant content to you. Most of the currently available browsers give you the option of managing cookies by, for example, disabling them entirely, accepting them individually, and deleting saved cookies from your hard drive. You may choose to disable cookies, but in that event the Online Services may not function correctly or certain functions may not be available.

  • We use API keys of third-party software to authenticate the user to us.

  • Google Analytics is an element of the Service. By using cookies, Google Analytics collects and stores data such as time of visit, pages visited, time spent on each page of the website, the Internet Protocol address, and the type of operating system used in the devices used to access the Service. By using a browser plugin http://www.google.com/ads/preferences/plugin/ provided by Google, you can opt out of Google Analytics.

3. The Purposes for Which We Use the Data

We use the data we collect for the following purposes:

a) Personal data provided to the Online Services:

We may use the personal data you provide to the Online Services for the following purposes:

  • To set up and maintain your registration with the Online Services;

  • To communicate with you, including sending you an optional newsletter. You can manage your preferences regarding the newsletter on the “My Account” page of the Online Services;

  • To provide features available in the Online Services;

  • To develop, improve, and protect the Online Services;

  • For direct marketing and market research, including for example reading recommendations and targeted marketing, in accordance with applicable law;

  • To prevent and investigate fraud and other misuses; and

  • To protect our rights and/or our property.

b) Data collected automatically:

We may use the data collected automatically for the following purposes:

  • To manage the Online Services;

  • To provide features available in the Online Services;

  • To personalize the Online Services;

  • To develop, improve, and protect the Online Services;

  • For market research and data analysis, including for example reading recommendations and behavioral targeting and targeted marketing, in accordance with applicable law;

  • To audit and analyze the Online Services; and

  • To ensure the technical functionality and security of the Online Services.

4. How We Disclose Data

The data collected in the Online Services may be disclosed in the following manner:

a) Personal data provided to the Online Services:

We may disclose personal data you provide to the Online Services with the following categories of third parties:

  • To other users of the Online Services in accordance with this Privacy Policy;

  • To our advertising partners in compliance with applicable laws;

  • To service providers, such as email communications providers, customer support tools and feedback service providers;

  • To public authorities, such as law enforcement, if we are legally required to so or if we need to protect our rights or the rights of third parties; and

  • To our subsidiaries and affiliates; or a subsequent owner, co-owner or operator of the Online Services and their advisors in connection with a corporate merger, consolidation, restructuring, or the sale of substantially all of our stock and/or assets or other corporate reorganization, in accordance with this Privacy Policy.

b) Data collected automatically:

The data collected automatically in the Online Services may be disclosed to the following categories of third parties:

  • To service providers, such as data analysis companies;

  • To our advertising partners in compliance with applicable laws;

  • To public authorities, such as law enforcement, if we are legally required to do so or if we need to protect our rights or the rights of third parties; and

  • To our subsidiaries and affiliates; or a subsequent owner, co-owner or operator of the Service and their advisors in connection with a corporate merger, consolidation, restructuring, or the sale of substantially all of our stock and/or assets or other corporate reorganization, in accordance with this Privacy Policy.

Moreover, we may disclose information to third parties in an aggregate format that does not constitute personal data and does not allow the identification of individual users.

5. Consumer Rights

You have the following rights with respect to the personal data we hold about you:

  • The right to know what data we hold about you: If you have registered with our Online Services, the easiest way to review the personal data you have provided to the Service is to access your profile and account settings on the “My Account” page of the Online Services. If you have additional questions regarding the personal data we hold about you, please contact us at mkpbikes@mkp.com.sg. We seek to swiftly respond to your inquiry. We may charge a small processing fee if less than twelve (12) months has passed since your last inquiry relating to personal data we hold about you.

  • The right to have incomplete, incorrect, outdated, or unnecessary personal data corrected, deleted, or updated. The easiest way to correct, delete, or update the personal data you have provided to the Online Services is to access your profile settings and enter the necessary changes there. If you have additional questions regarding the correction, deletion, or updating of the personal data we hold about you, please contact us at mkpbikes@mkp.com.sg.

  • The right to opt out of receiving electronic direct marketing communications from us: All electronic direct marketing communications that you may receive from us, such as e-mail messages, give you an option of not receiving such communications from us in the future. If you have any additional questions about electronic direct marketing received from us, please contact us at mkpbikes@mkp.com.sg.

  • Access: You are in control of any personal information you provide to us through our Online Services.  If at any time, you would like to correct the personal information we have about you or if you would like to change your preferences for contacts from us or on behalf of our business partners, you can let us know by contacting us at the email or postal address listed below.

6. Data Security

The security of personal data is important to us. For example, your user account is protected by a password, the servers we use are secured and protected by a firewall, and we restrict access to personal data to employees, contractors and agents who need to know such personal data in order to operate, develop or improve the Service.

Even so, we cannot guarantee that your personal data are always secure because data security measures in use from time to time may be vulnerable. Consequently, please be mindful of the risks that personal data about you may be exposed to when you use the Service.

7. International Transfers of Personal Data

If you are located in the European Union, please note that some of the servers where the Online Services is hosted are located in countries outside the European Union. The laws applicable to the protection of personal data in such countries may be different from your home country. By registering with the Online Services, you consent to personal data about you being transferred outside the European Union.

Moreover, if you are located outside the European Union, please note that some of your data may be located on servers within the European Union or Sweden.

8. Children’s Privacy

The Online Services is not intended for users younger than thirteen (13) years of age. We do not intend to collect any personal data from children under thirteen (13) years of age.

9. Changes to the Privacy Policy

From time to time we may change this Privacy Policy. You can tell when changes have been made to the Privacy Policy by referring to the “Last Updated” date on the top of this page. Your continued use of the Online Services following any changes to this Privacy Policy constitutes your acceptance of any such changes made.

10. Questions or Concerns?

Should you have any questions regarding this Privacy Policy, your privacy as it relates to the use of the Online Services, or the protection of the personal data we hold about you, please contact us at mkpbikes@mkp.com.sg. We seek to swiftly resolve any concerns you may have.